Digital marketing continues to be one of the most in-demand fields in today’s job market—and the numbers back it up. In 2024 alone, there were over 16,000 unique job postings for digital marketing roles, according to job postings data. This reflects the growing need for professionals who can lead strategy, manage content, analyze performance, and drive brand growth across platforms.
As the field becomes more competitive, many professionals are asking the same question: Is earning a master’s degree in digital marketing worth it? And if so, how do you choose the right program—one that offers both flexibility and a clear return on investment?
This article is your comprehensive guide to answering those questions and exploring why Regis College’s Online Digital Marketing Communication master’s degree program stands out as a smart, career-focused option. So let’s take a closer look at why earning your master’s at Regis could be the next best move in your digital marketing career.
Key Takeaways
- Regis College’s online master’s program combines flexibility and structure, making it ideal for working professionals balancing school with a full-time job.
- The curriculum is aligned with real-world industry demands, covering topics like social media strategy, content marketing, and data analytics to prepare students for today’s marketing roles.
- Courses are led by experienced faculty and industry professionals, and students receive personalized career support through mentorship, mock interviews, and one-on-one coaching.
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What Makes Regis College’s Online Digital Marketing Degree Stand Out?
1. Flexible Options Designed for Working Professionals
If you're looking to advance your career without hitting pause on the rest of your life, Regis’ online digital marketing degree offers the perfect balance of flexibility and support. Rather than leaving you to navigate coursework on your own, the program combines structure with adaptability—so you can succeed in class while managing everything else.
At the heart of Regis’ model is a hybrid approach to online learning. You’ll attend live Zoom sessions once a week, giving you the chance to engage in real-time discussions with faculty and peers. “Your cameras are on, you’re showing up, and you’re really getting to know your classmates and professors,” says Colleen Malachowski, an Associate Professor in Regis’ Online Master’s in Digital Marketing Communication program. “It’s like being there in person, but you still have the flexibility to work a nine-to-five job.”
The result is an experience that feels personal and connected without being rigid. Whether you're based in Boston or logging in from another state, you'll benefit from live instruction, individualized support, and the freedom to learn in a way that fits your lifestyle.
With this thoughtful balance of real-time interaction and on-demand learning, you won’t have to choose between your education and your career—you can pursue both.
2. Career-Focused Curriculum Aligned With Industry Needs
Regis’ online digital marketing program isn’t just built to be flexible—it’s designed to prepare you for the realities of today’s marketing landscape. From social media strategy to performance analytics, the curriculum reflects the tools and trends shaping the field right now.
And the demand for these skills is only growing. According to labor market data, the skill “digital marketing” is projected to grow in job postings by 17 percent between 2023 and 2029—highlighting the increasing value of marketers who can think strategically and work across digital channels.
“Our curriculum was updated to meet the needs of the professional job field,” Malachowski says. “A lot of jobs you see today are looking directly for digital experience. So this degree gives students a sharper edge in the job market and the skills they need to succeed.”
As a student, you’ll learn how to build data-driven campaigns, optimize web and ad performance, and create content that drives engagement. You’ll also explore key areas such as:
- Content marketing
- Social media strategy
- Data analytics and performance marketing
But beyond technical skills, the program emphasizes strategy and theory—so you understand not just how to execute a campaign, but why it works. This balance of hands-on training and big-picture thinking gives you the confidence to step into a variety of marketing roles with a solid foundation.
Whether you want to move up in your current role or pivot into something new, Regis’ career-focused curriculum equips you with the tools and mindset to thrive in today’s fast-moving digital world.
3. Hands-On Learning That Prepares You for Real-World Success
What sets Regis’ program apart is its commitment to active, experience-driven learning. Instead of relying solely on recorded lectures or self-paced assignments, Regis creates a dynamic, connected environment where you’ll apply your knowledge in meaningful ways—bridging the gap between theory and practice.
“Digital marketing is such a broad term,” Malachowski says. “You can do it in almost any field, so students need programs that not only build digital skills but also foster interaction, reflection, and real-world application.”
That’s exactly what you can expect at Regis. Throughout the program, you’ll work on real digital marketing campaigns, analyze case studies, and build a portfolio that showcases your strengths to potential employers. You’ll also gain hands-on experience with industry-standard platforms like Google Analytics and Facebook Ads Manager, helping you build fluency with the tools today’s marketing roles demand.
These practical experiences are designed to help you develop both the core skills employers look for and the specialized knowledge required in digital-first roles. According to recent job market data, the most in-demand common skills among digital marketing professionals include:
- Communication
- Sales
- Leadership
- Management
- Presentations
- Innovation
- Planning
- Influencing skills
- Research
- Writing
In addition, employers are actively seeking candidates with specialized digital marketing skills such as:
- Marketing
- Marketing strategies
- Project management
- Product marketing
- Digital marketing
- Market research
- Product management
- Search engine optimization
- Marketing management
- Social media
By working on applied projects throughout your coursework—and building a capstone project that reflects your individual strengths—you’ll graduate with more than just knowledge. You’ll have a portfolio of work and a well-rounded skill set that sets you apart in a competitive job market.
4. Experienced Faculty With Industry Expertise
One of the standout features of Regis’ program is the faculty you'll learn from. You won’t just study marketing concepts—you’ll gain insights from seasoned professionals who bring real-world experience straight into the virtual classroom.
The program is intentionally designed to balance academic rigor with industry relevance. Core courses are taught by full-time faculty who specialize in communication theory, research methods, and marketing strategy. They’ll help you build a strong foundation and understand not just what works in digital marketing, but why it works.
Specialized courses, on the other hand, are led by adjunct instructors who actively work in the field. “Our grant writing course, sports communication course, and others are led by people who are currently working in the industry,” Malachowski says. “That way, students are learning from people who are in digital agencies, corporate marketing teams, and brand management roles right now.”
This blend of academic and industry expertise gives you both the strategic thinking and hands-on skills needed to thrive in the marketing world. Whether you’re analyzing data, managing brand identity, or developing paid media campaigns, you’ll benefit from instructors who’ve done the work.
5. Strong Career Support and Networking Opportunities
At Regis, earning your degree isn’t the finish line—it’s your launchpad. The online digital marketing program is built with your career in mind, offering personalized support and meaningful connections that extend far beyond the classroom.
In your final stages of the program, you’ll complete both an internship and a mentorship experience. Your 120-hour internship will align with your career goals—whether that’s in nonprofit or sports marketing—and can be completed locally, remotely, or even within your current organization, as long as the work goes beyond your existing role. It’s a chance to gain real-world experience while applying everything you’ve learned.
Alongside your internship, you’ll be paired with an alumni mentor who’s been through the program and understands the path ahead. “They meet six times throughout their final year,” Malachowski says. “The mentors often help students find internships and stay connected with them afterward to support the job search.”
You’ll also get plenty of practical job-seeking support, including mock interviews, résumé and cover letter reviews, and one-on-one career coaching. Thanks to the program’s small class sizes and close-knit community, your faculty will know you personally and can offer tailored advice to help you navigate your next move with confidence.
Take the Next Step in Your Digital Marketing Career
If you're looking for a program that fits into your life and moves your career forward, Regis College’s Online Digital Marketing Communication degree offers the perfect combination of flexibility, hands-on learning, and career preparation. You’ll build practical skills in everything from content strategy to analytics, gain experience through internships and mentorship, and connect with industry experts who are invested in your success.
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