Flexible Learning at Regis College: Explore Our Online Digital Marketing Degree

What You’ll Learn in the Online Digital Marketing Program

Regis College’s online Digital Marketing Communication program combines communication theory, strategic marketing, and hands-on digital tools to prepare you for today’s evolving media landscape. Whether you’re entering the marketing field or looking to sharpen your current skills, the curriculum is designed to give you a strong foundation in core principles while immersing you in the technologies and tactics used by today’s professionals.

Over the course of ten fully online courses, you’ll explore a wide range of subjects that reflect the realities of modern marketing roles. Topics include:

• Digital Content Creation and Strategy: Learn how to plan, develop, and manage compelling content across platforms.
• Marketing Analytics and Performance Measurement: Gain experience using tools like Google Analytics and statistical analysis software like SPSS to track success and optimize results.
• Integrated Marketing Communication and Brand Storytelling: Understand how to build cohesive, strategic campaigns that connect with audiences.
• Social Media Strategy and Campaign Development: Discover platform-specific best practices and learn how to design, execute, and analyze social media campaigns.
• Audience Research and Consumer Behavior: Study how to identify, understand, and target specific audiences through data-driven insights.

The program culminates in a 120-hour internship and a capstone course, where you’ll apply everything you’ve learned by developing a professional marketing portfolio and gain practical experience at real-world companies. These final components ensure you graduate with not just knowledge, but also experience you can show to future employers.

You can further tailor your learning by selecting one of two career-focused tracks—Nonprofit Marketing or Sports Marketing—or by building a generalist degree that draws from both areas. But, no matter which path you choose, the entire program is designed to fit into your life—not disrupt it. Let’s take a closer look at how the online learning experience at Regis works.

What It’s Like to Learn Online at Regis College

Learning That Combines Structure and Flexibility

At Regis, online learning isn’t passive—it’s personal, interactive, and designed with your success in mind. The program combines the flexibility of asynchronous learning with the structure and connection of weekly live sessions, so you get the best of both worlds.

Each week, you’ll participate in one live Zoom class, where you can engage in real-time discussions, collaborate on group projects, and connect with faculty and peers. These sessions bring energy and accountability to the online format, making it feel more like a traditional classroom—without the commute.

“Your cameras are on, you’re showing up, and you’re really getting to know your classmates and professors,” says Colleen Malachowski, an Associate Professor in Regis’ Online Master’s in Digital Marketing Communication program. “It’s like being there in person, but you still have the flexibility to work a nine-to-five job.”

Outside of your live class, you’ll complete asynchronous assignments on your own time. These might include recorded lectures, readings, discussion posts, quizzes, or digital project work—giving you the freedom to learn at your own pace while still meeting weekly deadlines.

This balanced format is designed to support different learning styles while creating a sense of community and consistency. You’re never left to figure things out alone. Professors are accessible and engaged, and class sizes are small enough to foster meaningful interactions and support.

In short, Regis’ online learning experience is structured enough to keep you on track—and flexible enough to fit into your life.

Balancing Coursework with Your Life

One of the biggest benefits of Regis’ online format is its intentional design for working professionals. Whether you’re managing a full-time job, caring for family, or simply trying to maintain balance in your day-to-day life, this program gives you the flexibility to pursue your degree without putting everything else on hold.

Each week, you’ll participate in one live Zoom session, typically held in the evening. This scheduled time creates structure, builds accountability, and fosters a sense of community with your classmates and professors. Courses are delivered in eight-week sessions, and you'll take just one or two courses at a time—making the workload manageable alongside your professional and personal commitments. Outside of the live sessions, the rest of your learning is asynchronous, allowing you to watch recorded lectures, complete assignments, and engage in online discussions when it works best for you.

“We’ve had students log in from other states and still feel like they’re part of a close-knit group,” Malachowski says. “It’s built to work around a nine-to-five, and students really appreciate that flexibility.”

You might find yourself reviewing course materials on your lunch break, posting to a discussion board in the evening, or wrapping up a project over the weekend. The pace is manageable, and you’re encouraged to work in the way that best suits your schedule and learning style.

What makes the experience especially supportive is the program’s commitment to connection—even in an online setting. Professors are accessible, responsive, and eager to help you succeed, and the small class sizes mean you’ll actually get to know your peers. Many students form lasting relationships with both faculty and classmates, creating a sense of community that goes far beyond the screen.

If you’ve been wondering whether you can realistically balance graduate school with your existing responsibilities, the answer is yes—with the right program. Regis’ online digital marketing degree was built with your busy life in mind.

Projects That Build Your Confidence and Portfolio

At Regis, learning doesn’t stop at theory—you’ll have plenty of opportunities to apply what you’re learning in real time. From the start of the program, you’ll be building practical skills through assignments that mirror the kinds of challenges digital marketers face in the workplace.

You’ll work on a range of projects, including:

• Case studies based on real-world marketing scenarios
• Marketing plans and campaign briefs tailored to specific audiences or industries
• Hands-on projects using tools like Google Analytics and social media ad platforms
• A capstone project where you’ll bring together everything you’ve learned into a polished, professional campaign

Many of these projects are designed not just to test your knowledge, but to give you something you can use. As you progress through the program, you’ll build a portfolio that showcases your strategic thinking, creativity, and command of industry-standard tools—something you can share with future employers or clients.

This practical approach is deeply embedded in the program. “We want students to be able to walk away with something tangible,” Malachowski says. “They’re not just writing papers—they’re creating campaigns, strategies, and materials they can take into interviews and the workplace.”

Because the coursework evolves along with your skills, you’ll gain confidence as you go—from learning the basics of messaging and branding to running analytics and refining a full digital campaign. By the time you graduate, you won’t just understand the theory behind effective marketing—you’ll have proof that you know how to put it into action.

Learn Digital Marketing at Your Own Pace at Regis

Earning your master’s degree doesn’t have to mean putting your life on hold. At Regis College, the online Digital Marketing Communication program is designed for professionals like you—people who want to grow their careers while staying rooted in their everyday responsibilities.

Through flexible scheduling, supportive faculty, and hands-on learning opportunities, you’ll build the practical skills and confidence you need to thrive in today’s digital landscape. Whether you're completing assignments during your lunch break or collaborating with classmates in an evening Zoom session, you'll be learning in a format that truly fits your life.