Curriculum | Digital Marketing Communication (MA)

Required Courses

Core Credits
Course	Credits
MT 621 Marketing Strategies	3
CO 621 Digital Branding and Strategy	3
CO 622 Data Analytics and Communication Research Methods	3
CO 624 Fundamentals of Communication Theory	3
MT 661 Business Communications for Managers	3
CO 631 Storytelling and Engagement	3
Total Core Credits	18

Nonprofit Track

Course	Credits
CO 640 Nonprofit Communication	3
CO 642 Grant Writing	3
CO 644 Public and Private Disasters: Crisis Communication OR CO 612 Health Communications OR CO 620A Communication Across Differences	3
CO 646A Nonprofit Capstone	3
Total Track Credits	12

Sports Track

Course Credits
CO 632 Sports Communication 3
CO 634 Sports Marketing and Advertising 3
CO 637 Sports Reporting 3
CO 638A Sports Capstone 3
Total Track Credits 12

Course	Credits
CO 632 Sports Communication	3
CO 634 Sports Marketing and Advertising	3
CO 637 Sports Reporting	3
CO 638A Sports Capstone	3
Total Track Credits	12

Sports Track | Digital Marketing Communication (MA)

The Sports Digital Marketing Track allows you to follow your passion for sports while advancing your career in the multi-billion dollar sports industry.

Nonprofit Track | Digital Marketing Communication (MA)

Nonprofit organizations do not have access to the resource larger companies have yet they have the ability to greatly affect change in today's world.

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Curriculum | Digital Marketing Communication (MA)

​Academics

Required Courses

Nonprofit Track

Sports Track

Academics