The demand for marketing specialists is strong, and our curriculum prepares you to step into a variety of roles related to digital marketing, social media content creation, branding, public relations, and crisis communications. You will learn not only those applied skills but also the theoretical frameworks related to consumer and organizational behavior that inform marketing strategy.
The course format is flexible and allows you to continue working full-time. The "hybrid" courses are a combination of in-class sessions and online work. All classes are held in the evening on the NECC campus in downtown Lawrence. You will gain work experience and network connections along the way via a supported internship in a local corporation or non-profit organization.
Marketing Managers were the seventh most in-demand professionals in Massachusetts in 2017, with over 5,000 job postings!Burning Glass Labor/Insight