The bachelor of science in digital marketing complements Regis’s experience in business and communication with high-demand skills in e-commerce, social media, visual media, marketing analytics, search-engine optimization, and communication strategy. This program prepares students for careers in marketing, communication, management, and business strategy.

Learning Outcomes

Graduates of the BS in digital marketing will be able to:

  1. Create marketing strategies and content that promote customer engagement, loyalty, and satisfaction.
  2. Analyze marketing and customer data to identify behavioral trends and effective social media and internet promotion.
  3. Apply detailed knowledge of marketing technology tools and techniques to address business problems and drive growth.
  4. Demonstrate standards of ethical conduct that honor the mission of Regis College and the Sisters of St. Joseph and adhere to the standards promoted by the Digital Marketing Association.

Career Preparation

The BS in digital marketing prepares students for high-demand careers in a wide range of marketing, sales, communication, analytics, and management roles. The profession of digital marketing is experiencing exceptionally strong growth and offers well-above average starting and median salaries. The U.S. Department of Labor’s Bureau of Labor Statistics estimates that openings for advertising, promotion, and marketing managers will increase at a faster-than-average rate over the next decade, with a median salary nationally of $131K. Other strong related career paths for graduates of the digital marketing program include:

  • Sales Manager
  • Social Media Manager
  • Brand Manager
  • Content Manager
  • Web Analytics Specialist
  • Market Research Analyst
  • Public Relations Specialist
  • Web Developer
  • Customer Relationship Manager
  • Communication Director
  • Customer Engagement Specialist

Admission Requirements

Students who elect to pursue the BS in digital marketing must meet the same admission requirements as for all other Regis undergraduate students in the Marshall M. Sloane School of Business and Communication.